Web Design, Visual Identity System 2012

Art direction and design of a digital experience for the luxury skincare line. Circ-Cell’s microsite was developed as an extension from an existing visual identity to develop the brand’s online presence. The site’s simple interface, with fluid and user-friendly navigation, offers a unique experience both on traditional platforms as well as on touch screens. Because product images were provided at the project’s start, it was important to take on a minimalist approach as far as buttons, color and typographic treatments so as to not overwhelm the viewer, making for a high-end shopping experience.