Branding, Visual Identity, Logo, App Design 2017

Creative direction for Stride, a concept for an intuitive running app differentiated in its market by its social networking component. While comprised of elements found in other apps targeted to runners, Stride allows its users to create a profile similar to those they might make on other social networks. The app collects user data (GPS location, duration and running style) so it can suggest trails to runners by fellow runners who have saved runs with positive route ratings.

Users can interact via “The Stride Circle,” a network created to encourage runners to share insights from recent runs, comment on achievements or struggles of their own or of others and challenge one another to achieve their goals.