Website unveiling Twitch’s rebrand by Collins. By designing the story as an interactive side-scroller experience, the site encourages users to playfully discover all elements comprising Twitch’s updated identity system. And because Twitch’s users are what made it special in the first place, certain parts of the experience revolve specifically around them.
We worked on how best to visualize each brand element, while tying them together through micro-interactivity and written narrative.
Agency: Elephant, SF Creative Direction: David Pacheco